PVR Cinemas reaffirm its growth in Southern-India with the launch of its 4thmultiplex in Chennai
~Expands its presence to a total of 22 screens in the city~
Chennai, 17thAugust2018 — In line with its rapid expansion plan, PVR Ltd., the largest cinema exhibition company in India, has further expanded its presence in Chennai today. Sustaining its tradition of offering world-class cinema experience,the 5-screens multiplex at SKLS Galaxy Mall, GNT Road, Redhills, Chennai, boasts enhanced in-theatre technology for its patrons. With this launch, PVR strengthens its presence in Southern India with 169 screens in 26 properties and a total screen count of 27 screens across 5 properties in the state of Tamil Nadu.
Located at the outskirts of Chennai with a perfect amalgamation of residential and industrial pockets and colleges; the cinema is spread across an area of33,645 sq. ft.with a seating capacity for977 audiences. The brandnew multiplex features7.1 Digital surround-soundalong with 4K projection systems andNext Generation 3D screens, offering a cutting-edge cinema viewing experience to the patrons.
Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “South is an important market for us and this announcement highlights our commitment towards providing an exceptional customer experience across location. Backed by world-class hospitality, we are hopeful that this property would be a new hub of entertainment and will be appreciated by the movie aficionados.”
Speaking on the occasion, Mr. Gautam Dutta, CEO, PVR Cinemas said,”We are delighted to announce the launch of our 4thmultiplex in Chennai and it is indeed a pleasure to outspread our presence in the market. At PVR, our aim is to provide a world-class cinema watching experience, backed by best in class services, and superior technologies. We are confident that the launch of this 5-screens multiplex in Chennai, will be received well by our audiences here.”
The overall movie watching experience at the multiplex is further enhanced with awide range of gourmet delicacies. Furthermore, the next-gen.Quick Tixfacility is the most convenient instant ticketing solution for the patrons. PVR’s brand new property has an opulent, heritage look as a tribute to the smart-city, Chennai.
With this opening, PVR stands at a total screen count of 643 screens at 138 properties in 54 cities.
About PVR Limited
PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country. PVR currently operates a cinema circuit comprising of 643 screens at 138 properties in 54 cities (19 states &UTs), serving 76 million patrons annually. While the total screen tally of the company stands at 643; PVR offers an array of formats with premium screen category, which stands at 4 screens of Director’s Cut,32 screens of Gold Class, 07 of IMAX, 09 of 4DX, 04 of PXL and 04 of Playhouse across the country.
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