Mani Ratnam & Lyca Productions collaborate with Snapchat to create a special augmented reality experience for the eagerly anticipated Ponniyin Selvan:1
Mani Ratnam & Lyca Productions collaborate with Snapchat to create a special augmented reality experience for the eagerly anticipated Ponniyin Selvan: 1
Legendary filmmaker Maniratnam is all set to finally take the highly anticipated magnus opus movie of the year, Ponniyin Selvan: 1, to theaters across India. The movie Ponniyin Selvan: I, is gearing towards an augmented twist as it ropes in Snap Inc. as its exclusive AR (augmented reality) partner to engage with the Gen Z Snapchatters. With this collaboration, fans can get a sneak into the world of Kingdom Chola through highly engaging and lifelike AR experiences.
The film industry has been actively leveraging the immersive and innovative power of augmented reality to drive intrigue and fan engagement in the run-up to launch. For...