SS Rajamouli and RRR explore Snapchat’s AR technology to attract Gen Z for the much awaited film!
SS Rajamouli and RRR explore Snapchat’s AR technology to attract Gen Z for the much awaited film!
Chennai , 26th March 2022. Multi talented SS Rajamouli is all set to take his magnum opus RRR to cinema screens across India on March 25th. The filmmaker is sparing no efforts to promote the film and has partnered with Snapchat to create engaging AR experiences for movie lovers. Through the partnership Snapchatters will access exclusive filters and lenses giving movie buffs an experience on what is awaiting for them in theaters.
With the RRR Theme lens, users will need to capture themselves walking and select from the Fire or Water option that the lens throws up. Based on their selection, the RRR Fire or Water theme will come alive on their screens along with the movie’s music score. The...