India’s VKC forays into EBOs with first ‘My VKC’ store in Chennai
India’s VKC forays into EBOs with first ‘My VKC’ store in Chennai
Chennai, October 13, 2023: VKC Group, one of India’s leading footwear manufacturers, has ventured into the Exclusive Brand Outlets (EBOs) landscape with its first store in Red Hills, Chennai. The exclusive stores will be known as 'My VKC' across the country. The inaugural My VKC outlet was unveiled by Mr. VKC Mammed Koya, Chairman, VKC Group.
With a deeply rooted traditional distribution network model, the company aims to pioneer a new era of accessibility and style. This significant move is aimed at fortifying the traditional model, in which its many brands are sold through multi-brand outlets, while bolstering presence in less covered areas through My VKC stores.
Commenting on the pivotal move of the company, Mr. VK...