Tata Chemicals’ CSR Initiative Okhai Launches Ajrakh Collection
Mumbai, May 19, 2026: Okhai has launched Ajrakh, a contemporary collection crafted in one of India’s oldest and most celebrated textile traditions, believed to trace back to the Indus Valley Civilisation.
Created in collaboration with artisan designer Mubin Khatri and his team in Dhamadka, Kutch, the collection brings together heritage craftsmanship and modern design sensibilities across 19 garments. Developed over eight months, the line reinterprets traditional Ajrakh through experimental print placements, contemporary silhouettes, and innovative techniques.
Crafted in breathable cotton and cotton twill, the collection incorporates natural dyes and techniques such as pothai, where fabric is hand-painted using natural colours. Moving beyond conventional block-printing methods, the collection experiments with outlines and filler blocks independently to create fresher, more versatile patterns. It also introduces Ajrakh on twill cotton denim, offering a modern take on the traditional craft.
Speaking about the launch, Manorath Dhillon, who has worked extensively with Indian Crafts and is currently heading Okhai said, “Ajrakh is a craft deeply rooted in history and community. Through this collection, we wanted to explore how it can evolve for contemporary wardrobes while preserving its authenticity.”
Rooted in sustainability, the collection uses natural fabrics and dyes, while thoughtfully reworking existing blocks to minimise waste. Through Ajrakh, Okhai continues its commitment to preserving Indian crafts while making them relevant for today’s consumers.
The collection is now available pan-India exclusively on Okhai’s website: www.okhai.org.
About Okhai
Okhai is an artisan-led lifestyle brand established in 2002 by the Tata Chemicals Society for Rural Development (TCSRD). The brand works with rural artisans and women-led self-help groups across India to create handcrafted apparel, accessories, and home products that blend traditional craftsmanship with contemporary design.
About Tata Chemicals Society for Rural Development (TCSRD)
Tata Chemicals Society for Rural Development (TCSRD) is the social development arm of Tata Chemicals. Through initiatives focused on livelihoods, women’s empowerment, education, healthcare, and sustainability, TCSRD works towards building resilient rural communities across India. Through Okhai, TCSRD continues to support artisan livelihoods while helping preserve India’s rich craft heritage
About Tata Chemicals Ltd.
A part of over US$ 180 billion Tata Group, Tata Chemicals Limited, is a leading supplier of choice to Glass, Detergent, Industrial and Chemical sectors. The company has a strong position in the crop protection business through its subsidiary company, Rallis India Limited. Tata Chemicals has world class R&D facilities in Pune and Bangalore.
Website: https://www.tatachemicals.com/
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